Regarding COMME des GARÇONS Recent Displays


CDG SS18 begins.. Aoyama Tokyo installation.

Comme des Garcons OFFICIALさん(@commedesgarcons)がシェアした投稿 -

CDG18 just arrived. Aoyama Tokyo. Rest of Japan January 8th. Rest of World from January 13th

Comme des Garcons OFFICIALさん(@commedesgarcons)がシェアした投稿 -


I have recently learned, through articles in the fashion press and personal messages from my fans on social media, that a display which overtly resembles my artistic style was installed at the Aoyama store of COMME des GARÇONS in early January. I received many messages asking me if this display was my own or even went as far as to congratulate me on the collaboration. (Just to make clear, the display is not, in any way, a collaboration). 


First, let me say that it was a surprise that a high fashion brand like COMME des GARÇONS 

(hereafter CdG) would incorporate “TOKYO” and Kawaii”, the emblems of Japanese pop culture, and color, in such a display. This, in and of itself, is cause for joy. However, as someone who has been on the frontlines of that culture for over 20 years and made it the focus of my artistic practice, I feel it is necessary to comment, at this time, in order for me to continue.


CdG’s display is connected with its CdG2018SS collection and consists of countless colorful materials, such as toys and figurines, attached to a mannequin. I understand that the display has been installed at locations in CdG’s Aoyama, New York, and London stores.


The practice of collating disparate materials to form an artistic work has existed for generations. However, originality is born from the artistic and cultural context for the collage that each artist pours their heart into. Let us be clear: it is because the new CdG display expresses “TOKYO” and the post-war culture of “Kawaii” in the form of a figurative sculpture, the fact that it uses mainly toys and accessories as material, and the fact that its color composition is formed by blending these voluminous colorful materials into a single whole, that has created confusion about whether it is my own work.


My oeuvre expresses the concept of “Kawaii” through the use of multiple colors. In addition, rather than using traditional materials such as paint, I travel through different global cultures, using my own senses to gather materials. In other words, it is Harajuku, and my expression of the mix of cultures from around the world that is TOKYO, that forms a major context for my work. 


With that said, if I were pressed to define what Kawaii culture is, I would say that it begins with the idea that what we like is what we like. In order to communicate this core message, I opened 6%DOKIDOKI in 1995. Since 2009, I have leapt beyond Harajuku and toured the world with my “Harajuku Kawaii Experience.” These days, Kawaii culture has spread around the world and because I am recognized as one of the founders of that culture, I was selected in 2017 by the Japanese government to serve as a Japan Cultural Envoy. In that context, I have engaged in cultural exchange with people from around the world, and spread the message at the heart of Kawaii, the idea of creating your own mini-universe.


In terms of my artwork, one of my more prominent pieces is the “Color Rebellion” series (2010: photographic works, 2013: semi-sculptural works), which was made using the methods described above. I have exhibited my works in New York, Florida, Anchorage, Milan, Amsterdam, and other locations around the world. I believe that anyone who has researched Kawaii culture has likely come across my artwork at some point.


Regarding the CdG display, I received several messages from people of multiple countries who are familiar with my artwork. My initial reaction after viewing the photos was, “if they had wanted to do something like that, I would have loved to have collaborated with them!” This reaction stems from my pride for being the original artist to explore the themes of “Tokyo”, “Harajuku”, and “Kawaii” in this manner, and because I would like to believe that I have been a part of the community that has cultivated Kawaii culture itself. 


In the latter part of the 1980’s, and throughout the 1990’s, when monochrome was the leading trend in high fashion, my reality was in the colorful, and I used that as a weapon to develop my own oppositional individuality. I had no experience and it was rough going, but it moves me greatly to know that 20 years later, there are now people around the world who value this colorful culture. (After all, I was ridiculed by adults when I was in my 20’s and yet, the reality I had been hoping for has finally arrived!)


As an artist, I place a high importance on “dialogue”. 


For that reason, if I am asked by the media for my thoughts and feelings on this subject, it is my intention to reply.


More than anything else, I would be truly happy to have an opportunity to dialogue with everyone at COMME des GARÇONS as well.


It is my hope that these events can be a catalyst for true “dialogue” between the worlds of fashion and art, leading in turn to a greater evolution for both. For me personally, this experience, along with the many opinions and reactions of my fans, has deeply impressed upon me the need to further strengthen my artwork and their underlying context. 


Let me close by expressing gratitude to my fans and supporters around the world who continue, without end, to love the artworks of Sebastian Masuda. 


January 18, 2018

Sebastian Masuda


- | - | -


CDG SS18 begins.. Aoyama Tokyo installation.

Comme des Garcons OFFICIALさん(@commedesgarcons)がシェアした投稿 -

CDG18 just arrived. Aoyama Tokyo. Rest of Japan January 8th. Rest of World from January 13th

Comme des Garcons OFFICIALさん(@commedesgarcons)がシェアした投稿 -






類似を指摘されたディスプレイは、CdG2018SSのコレクションを基にしたインスタレーションで、オモチャやキャラクターなどのカラフルなマテリアルを無数に人型のマネキンに貼り付けています。 把握している限り、青山、ニューヨーク、ロンドンの店舗に登場しているようです。






では、このKawaiiカルチャーとは何かと問われれば、「好きなものは好き!」という自分以外の第三者や世界に向けた主張なのではないでしょうか。その根源的なメッセージを伝える為に、僕は1995年原宿に6%DOKIDOKIを開店させました。2009年以降は、原宿を飛び出し、世界で”Harajuku Kawaii Experience“というツアーをはじめました。今や、Kawaiiカルチャーは世界に広まり、その文化を確立した1人として認められ、2017年度は文化庁文化交流使として世界中を旅し、このコンテクストを通じて、文化圏の違う人々とコミュニケーションしながら、”Kawaii”の本質である「自分だけの小宇宙をつくること」というのを伝えているのです。


アート作品においては、僕の代表的な作品シリーズ「Colorful Rebellion」(2010-写真作品、2013-半立体作品)で、先の手法で作品を制作しています。僕は、ニューヨーク、フロリダ、アンカレッジ、ミラノ、アムステルダムなど世界各国で作品を発表しているので、Kawaiiカルチャーを調べたことがある人なら、僕のアートワークに一度は出会ったことがあるのではないかと思います。


当CdGディスプレイの類似案件について、僕のアート作品を見た事のある各国の人々からコメントやメッセージが届きました。最初にディスプレイの写真を見ての所感は、「せっかくなら、コラボレーションさせてほしかったのに!」ということでした。なぜなら、「TOKYO」 「Harajuku」「Kawaii」をテーマにこの手法を続けてきたオリジナルとしての誇りがありますし、この文化自体、”Kawaii”に賛同してくれるコミュニティと一緒に育てて来たという自負があるからです。
















- | - | -

Sebastian's STAFFです。









Lovelies Lab. Studio / Sebastian Masuda
続きを読む >>
今年のまとめ | - | -
8/2(水) 個展会場でのギャラリートーク開催決定

個展「Point-Rhythm World -モネの小宇宙-」にて、
ART/展覧会 | - | -
石巻・牡鹿半島エリアで開催するアート・音楽・食の芸術祭「Reborn-Art Festival」



アート・音楽・食の芸術祭「Reborn-Art Festival」に参加します。



共作でツリーハウス作品「あっちとこっち #東北」と、
市街地で「New Generation Plant #2 -Mushroom-」を展示しています。

『Reborn-Art Festival 2017』
会場:宮城県 石巻(牡鹿半島、市内中心部)、松島湾(塩竈、東松島、松島町)、女川町
ハスラー・アキラ ブルース・ナウマン カールステン・ニコライ
Chim↑Pom contact Gonzo デイヴィッド・ハモンズ ギャレス・ムーア
齋藤陽道 さわひらき インサイドアウト・プロジェクト クー・ジュンガ 

ヨーゼフ・ボイス JR 有馬かおる 名和晃平 マーク・クイン 岩井優
目 ナム・ジュン・パイク パルコキノシタ ルドルフ・シュタイナー

青木陵子+伊藤存 増田セバスチャン 島袋道浩 SIDECORE
八木隆行 宮島達男 金氏徹平 鈴木康広 Yotta ファブリス・イベール
カオス*ラウンジ バリー・マッギー 宮永愛子

ART/展覧会 | - | -
<< February 2018 >>
  • ★あけましておめでとうございます&増田セバスチャン2012年活動総まとめ! by STAFF
    まさひろ (01/09)
  • 2/6(月)午前11:00-30、坂本美雨さんのラジオ:TOKYO FM「ディア・フレンズ 」に増田セバスチャン出演
    NOKO (02/06)
  • ★いまさらですが…2012年!
    まさ (02/04)
  • ★きゃりーぱみゅぱみゅ「つけまつける」PVの美術装飾を担当しました!
    k (12/28)
  • ★ルネ・ブティック
    Michael Black (12/10)
  • ★ルネ・ブティック
    Ayano* (11/23)
  • MIGHTY HARAJUKU column「Visiting the victimized areas #2」 #m_harajuku
    laura (06/25)
  • MIGHTY HARAJUKU column「Visiting the victimized areas #3」 #m_harajuku
    rayko (06/14)
    Lee Jay (05/16)
  • 【必見】世界中から原宿へ、日本へ!!MIGHTY HARAJUKUメッセージSNAP続々! #m_harajuku
    Sebastian's assistant staff (05/08)
増田セバスチャンオフィシャルサイト/仕事依頼もこちらから →
・ほぼ日刊イトイ新聞 ×糸井重里氏対談「なんとかするちから。」
・CINRA NET「増田セバスチャンが「カワイイ」で取り戻す、大人が忘却したもの」